Creators MANLINDA WIDIYAWATI Contributors Christina Rahardja (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 789/EM/1997; Manlinda Widiyawati (31492036) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR