Creators MING HWA Contributors Devie (Advisor 1); Sundring Pantja Djati (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1181/EM/1998; MING HWA (31493450) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH