Creators TJIANG ADHI AUDRY MULYONO Contributors Ir. Benny Poerbantanoe, MSP. (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 883/EM/1997; Adhi Audry Mulyono (31493501) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH