Creators VONNY ERVINA Contributors Drs. Bambang Haryadi, M.M. (Advisor 1); LUKAS SUGENG MUSIANTO (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1164/EM/1998; Vonny Ervina (31494350) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR