Creators SUWARDJO DARMADJI Contributors Dr. Dra. Dewi Astuti, M.M. (Advisor 1); Wasis Sastroredjo (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 243/EM/1994; Suwardjo Darmadji (31489120) Subjects CONSUMER BEHAVIOR