Creators ADE BERLIANI HOSANG Contributors Hartono Subagio (Examination Committee 1); Mina Sulastri Nyotowidjojo (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 652/EM/1996; Ade Berliani Hosang (31491206) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH