Creators ANNA Contributors Nanik Linawati (Advisor 1); Sugiono Sugiharto (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1305/EM/1999; Anna (31494124) Subjects MARKETING RESEARCH; CONSUMERS-RESEARCH