Creators CHRISTIEN NATALIA; QUITA KARTIKA SARI Contributors Ronny Herowind Mustamu (Advisor 1); Soekarno (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1484/EM/2001; Christien Natalia (31497015), Quita Kartika Sari (31497035) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH