Tirta Sulung is a water refilling station established in Surabaya in 2009 and expanded to Jakarta in 2012. Its main products in Surabaya are standard refilled water and bio-energy water, catering to locals who prefer refilled water over bottled mineral water. The brand’s competitive edge lies in its clean, healthy water, enhanced through a biofiltration process. However, based on interviews with 25 potential customers and 35 existing ones, a key issue was identified: low brand awareness. This is largely due to the absence of a clear visual identity and effective promotional tools. To address this, the writer created a logo and a flyer guided by branding theories from Vailukh et al. (2016), Prediger (2019), and Davis (2020), incorporating respondent feedback. The logo consists of the brand’s full name, product category, and representative symbol. This can help the company enhance brand recognition, clarity, and memorability. The flyer, on the other hand, contains the product’s USPs which are organized as the solutions for problems faced by people who consume refilled water. The USP in a flyer can enhance customer loyalty and competitive edge for Tirta Sulung. Thus, the logo and the flyer will indeed solve Tirta Sulung’s brand awareness problem.