This thesis analyzes the low brand awareness problem of Grand Nature Residence, a newly established real estate in Sidoarjo. Although the company has conducted promotions through Instagram and TikTok, these platforms failed to effectively reach its core target market, financially capable young adults seeking property. A mismatch between platform characteristics and audience behavior limited message delivery about the company’s USPs. To justify and address this issue, qualitative data were gathered through semi-structured interviews and questionnaires with potential customers and buyers. The research identified the project’s Unique Selling Propositions (USPs): strategic location with good accessibility and strong investment potential. As a solution, two marketing tools were developed, an introductory video and a Frequently Asked Questions (FAQ) post in Facebook Ads. Facebook was selected due to its superior audience targeting and greater relevance to the project’s demographic. These tools were designed to clearly communicate the USPs using relevant language, narrative, and visuals tailored to the audience’s needs. This solution is considered effective as it improves message relevance, increases exposure, and enhances engagement. By aligning the message, medium, and audience, the company is expected to experience improved brand visibility, stronger customer interest, and ultimately, higher conversion potential.