Creators ROY LIMANTARA; AGUSTINUS SUTANTO Contributors Prof. Dr. Drs. Ec. Eddy Madiono Sutanto, M.Sc. (Advisor and Examination Committee) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1531/EM/2001; Roy Limantara (31497008), Agustinus Sutanto (31497082) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOUR