Creators CHANDRA WONGSO SAPUTRO Contributors Paul Miki Willy (Advisor 1); SENTOT HARMAN GLENDOH (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 61/EM/2000; Chandra WS (31494104) Subjects ADVERTISING; SALES PROMOTION