Creators WIWIK SURIANI Contributors Hatane Semuel (Advisor 1); THOMAS SANTOSO (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1147/EM/1998; Wiwik Suriani (31494057) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR