Creators ARDIANUS Contributors Soekarno (Advisor 1); LUKAS SUGENG MUSIANTO (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 813/EM/1997; Ardianus (31492035) Subjects MARKETING MANAGEMENT; SALES PROMOTION