Correlation of Marketing mix toward Purchase Intention of Teh Roso in Surabaya and Sidoarjo.
COVID-19 Pandemic creates more awareness of health for people all around the world,
including Indonesia. This pandemic causes the born of new businesses that focus on healthy
products, such as tea products
Teh Roso is one of the healthy product from Indonesia that is focusing on serving tea
product that are healthy, pure, and economical to their customer. There are several factor that
give impact to purchase intention of a product. Therefore, in this research, Marketing Mix are
used to find the correlation of purchase intention of Teh Roso.
In this research, questionnaires are spreaded to 30 respondents that owns a restaurant
or café in Surabaya or Sidoarjo. The result of this research shows that Marketing mix do have
high correlation toward purchase intention with promotion variable that has the highest
correlation to purchase intention.