Advertising slogans come in different syntactic forms, one of which is slogans in a form of phrase. Slogans also convey certain meanings in order to clarify the message for potential customers. In this study, the writer analyzes both the types of phrase and the types of meaning found in Laneige’s skincare product detail slogans. The main theories used are Biber et al.’s (1999) types of phrase and Leech’s (1981) types of meaning. A qualitative approach is employed. The findings reveal that 23 Laneige’s skincare product detail slogans convey five types of phrase and five types of meaning. Each slogan may convey more than one type of phrase or meaning. The analysis revealed that the most frequently occurring types of phrases are noun phrases and prepositional phrases, while the most common types of meaning are affective meaning and conceptual meaning. Verb phrases and adverb phrases were not found in the types of phrase, and similarly, social meaning and thematic meaning were absent among the types of meaning. Noun phrase and affective meaning could emphasize the product benefits and the positive attributes of the skincare products really well. Future research would be advised to analyze slogans in different syntactic forms and/or from Western skincare brands to provide more varied outcomes.