This study analyzes the rhetorical means used by President Prabowo Subianto in his state annual address. The study focuses on two issues in the speech, namely economic and sociocultural issues. The purpose of this study is to identify how ethos, logos, and pathos are used in the speech when addressing those issues. This study uses a qualitative descriptive approach. The data was collected from a YouTube video of President Prabowo Subianto’s state annual address on August 15th, 2025. The writer collected the utterances related to economic and sociocultural issues and classified them into ethos, logos, and pathos based on Aristotle’s rhetorical theory. The findings show that logos is the most dominant rhetorical mean in both issues. In economic issue, there are 6 logos utterances, 5 ethos utterances, and 3 pathos utterances. In sociocultural issue, there are 5 logos utterances, 4 pathos utterances, and 3 ethos utterances. The study concludes that President Prabowo Subianto leans most to logos for persuading the audiences in his speech.