E-commerce 2016: business, technology, society
Not available
Not available
9780133938951
Not available
12th ed.
Not available
This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
xli, 809 p.
26 cm.
ill.
The revolution is just beginning --
E-commerce business models and concepts --
E-commerce infrastructure: the internet, web and mobile platform --
Building an E-commerce presence: web sites, mobile sites, and apps --
E-commerce security and payment systems --
E-commerce marketing and advertising concepts --
Social, mobile and local marketing --
Ethical, social, and political issues in E-commerce --
Online retail and services --
Online content and media --
Social networks, auction and portals --
B2B E-commerce: supply chain management and collaborative commerce.
E-commerce business models and concepts --
E-commerce infrastructure: the internet, web and mobile platform --
Building an E-commerce presence: web sites, mobile sites, and apps --
E-commerce security and payment systems --
E-commerce marketing and advertising concepts --
Social, mobile and local marketing --
Ethical, social, and political issues in E-commerce --
Online retail and services --
Online content and media --
Social networks, auction and portals --
B2B E-commerce: supply chain management and collaborative commerce.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00368/19 | 658.800285 Lau E | Library - 7th Floor | Available |