Brownie, BarbaraUnknown
Bloomsbury Academic (London, 2017) (eng) English9781474246187UnknownUnknownLOGOS (SYMBOLS);Includes bibliographical references and index; Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.
In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
Physical dimension
1 online resource (96 p.)UnknownUnknown
Summary / review / table of contents
Part 1: Mapping the Field: Categories of Kineticism
Chapter 1: What is Kineticism?
Chapter 2: Global v. Local Perception, and the problem with Global Bias
Chapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming Typography
Chapter 4: Illusory Space: The Page and Screen as a Virtual Environment
Chapter 5: Legibility and Asemisis in Fluid Typography
Part 3: Case Studies
Chapter 6: Fluid Branding: Channel 4 and its imitators
Chapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peers