Kiss and sell: writing for advertising: redesigned and rekissed
Not available
Lausanne
9782940476091
Required reading range
1st ed.
Not available
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.
As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
1 online resource (182 p.)
Not available
ill.
Front matter
1. What is Copywriting? 12–27
2. Elements of Copy 28–39
3. Writing Copy 40–159
4. Interactive Channels 160–165
5. Brochures and Other Long Forms 166–175
6. Names and Naming 176–181
Back matter
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00132/21 | 659.132 Saw K | Online | Available |
