Strategic marketing management in Asia: Case studies and lessons across industries
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9781786357458
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
1 online resource (xxxvi, 552 p.)
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ill.
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| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00112/23 | 658.8 And S | Online | Available |
