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Market-Based management: strategies for growing customer value and profitability
Best, Roger J.
Additional author
Not available
Publisher
Prentice-Hall
Year of publication
2004
Publication place
Upper Saddle River, N.J.
Language
(eng) English
ISBN
0131211935
Series
Not available
Edition
3rd ed.
Subject
MARKETING-MANAGEMENT
Note
Glossary: p. 387-392
Abstract
Not available
Number of pages
xxv, 401 p.
Dimension
23 cm
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00037/05
658.8 Bes M
Library - 7th Floor
Available
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