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Quantitative analysis in marketing management
Moutinho, Luiz
Additional author
Goode, Mark
Publisher
John Wiley & Sons, Inc
Year of publication
1998
Publication place
New York
Language
(eng) English
ISBN
0471964301
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT-MATHEMATICAL MODELS
Note
Appendix: p. 301-321
Abstract
Not available
Number of pages
x, 331 p.
Dimension
24 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00720/05
658.800151 Mou Q
Library - 7th Floor
Available
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