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Brand babble: sense and nonsense about branding
Schultz, Don E
Additional author
Schultz, Heidi F.
Publisher
Thomson South-Western
Year of publication
2004
Publication place
Mason, Ohio
Language
(eng) English
ISBN
0538727144
Series
Not available
Edition
Not available
Subject
PRODUCTION MANAGEMENT
Note
Not available
Abstract
Not available
Number of pages
150 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03854/06
658.827 Sch B
Library - 7th Floor
Available
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