Login
Login
Back
Add bookmark
Brand stretch: why 1 in 2 extensions fail and how to beat the odds
Taylor, David
Not available
John Wiley & Sons Ltd
2004
Chichester, West Sussex
(eng) English
0470862114
Not available
Not available
PRODUCT MANAGEMENT
Not available
Not available
xiii, 162 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04015/06 658.827 Tay B Library - 7th Floor Available
Similar collections by subject
Peranan sistem manajemen merek dan strategi merek dagang dalam membentuk citra merek melalui pesan promosional
Oedianto, Arief
New product and brand management: marketing engineering applications
Lilien, Gary L.
Product design: techniques in reverse engineering and new product development
Otto, Kevin N
Managing product portfolio: mengelola portfolio produk pada perusahaan multi bisnis dan multi produk: konsep dan contoh pengerjaan
Pramudiana, Yudi
Product management for dummies
Lawley, Brian
The development of markets for new materials: a study of building new end-product market for aluminium fibrous glass and the plastics
Corey, E. Raymond
Brandmaps: the competitive marketing strategy game
Chapman, Randall G.
Business marketing strategy: concepts and applications
Rangan, V. Kasturi
The art of marketing: Vol. 5 successful product management
Morse, Stephen
Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Close
Download QR code