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Building brands and believers: how to connect with consumers using achetypes
Wertime, Kent
Additional author
Not available
Publisher
John Wiley & Sons
Year of publication
2002
Publication place
Singapore
Language
(eng) English
ISBN
0470820675
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT
Note
Not available
Abstract
Not available
Number of pages
xvi, 267 p.
Dimension
24 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
04011/06
658.827 Wer B
Library - 7th Floor
Available
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