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What sticks: why most advertising fails and how to guarantee yours succeeds
Briggs, Rex
Additional author
Stuart, Greg
Publisher
Kaplan Publishing
Year of publication
2006
Publication place
Chicago, Illinois
Language
(eng) English
ISBN
1419584332
Series
Not available
Edition
Not available
Subject
MARKETING
Note
Appendix: p. 239 -257
Abstract
Not available
Number of pages
xxi, 275 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01121/07
658.84 Bri W
Library - 7th Floor
Available
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