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Marketing ROI: The path to campaign, customer, and corporate profitability
Lenskold, James D.
Additional author
Not available
Publisher
American Marketing Association
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
0071413634
Series
Not available
Edition
Not available
Subject
RATE OF RETURN
Note
Not available
Abstract
Not available
Number of pages
xiv, 268 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01847/09
658.1554 Len M
Library - 7th Floor
Available
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