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Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Additional author
Belch, Michael A.
Publisher
McGraw-Hill/Irwin
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
9780071314404
Series
Not available
Edition
Not available
Subject
COMMUNICATION IN MARKETING
Note
Glossary: p.708 - 720
Abstract
Not available
Number of pages
xxxv, 790 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02270/12
659.1 Bel A
Library - 7th Floor
Available
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