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Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Belch, Michael A.
McGraw-Hill/Irwin
2012
New York
(eng) English
9780071314404
Not available
Not available
COMMUNICATION IN MARKETING
Glossary: p.708 - 720
Not available
xxxv, 790 p.
28 cm.
ill.
Not available
Access no. Call number Location Status
02270/12 659.1 Bel A Library - 7th Floor Available
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