Public relations theory: Capabilities and competencies
Not available
Hoboken, NJ
9780470659311
Not available
Not available
Includes index
Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.
Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including:
- An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations
-Issues management, crisis management, risk management and conflict management with respect to public relations
- Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns
- The importance of public relations ethics to serve the public good
- How to define "the public" or "relationships" in the field of public relations
The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.
This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including:
- An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations
-Issues management, crisis management, risk management and conflict management with respect to public relations
- Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns
- The importance of public relations ethics to serve the public good
- How to define "the public" or "relationships" in the field of public relations
The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.
This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
xiv, 384 pages
26 cm
Not available
About the Authors
Acknowledgments
Introduction
1 Public Relations: Socially Responsible or Work of the Devil
2 Role of Theory: Affirming and Advancing Professional Practice
3 Excellence Theory: Public Relations as Strategic Communication Management
4 Contingency Theory: Strategic Conflict Management
5 Rhetorical Theory: Shared Empowerment Through Discourse
6 Critical Theory: Critiquing Discourse Processes, Meaning, and Power
7 Issues, Crisis, and Risk Communication and Management
8 Public Relations and Measurement Challenges
9 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner
10 Publics, Stakeholders, and Other Voices
11 Public Relations and Relationships
12 The Role of Public Relations Professionals and Leadership Challenges
13 Current Trends and Issues in Building Public Relations Theories
Index
Acknowledgments
Introduction
1 Public Relations: Socially Responsible or Work of the Devil
2 Role of Theory: Affirming and Advancing Professional Practice
3 Excellence Theory: Public Relations as Strategic Communication Management
4 Contingency Theory: Strategic Conflict Management
5 Rhetorical Theory: Shared Empowerment Through Discourse
6 Critical Theory: Critiquing Discourse Processes, Meaning, and Power
7 Issues, Crisis, and Risk Communication and Management
8 Public Relations and Measurement Challenges
9 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner
10 Publics, Stakeholders, and Other Voices
11 Public Relations and Relationships
12 The Role of Public Relations Professionals and Leadership Challenges
13 Current Trends and Issues in Building Public Relations Theories
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00204/25 | 659.201 Shi P | Library - 7th Floor | Available |
