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Advertising and promotion : an integrated marketing communications approach
Hackley, Chris
Additional author
Not available
Publisher
SAGE Publications
Year of publication
2010
Publication place
Los Angeles
Language
(eng) English
ISBN
9781849201467
Series
Not available
Edition
2nd ed.
Subject
ADVERTISING
Note
Glossary: p. 301-310
Abstract
Not available
Number of pages
xii, 333 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01698/14
659.1 Hac A
Library - 7th Floor
Available
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