Author Scarborough, Norman M. Additional authorCornwall, Jeffrey R. Publisher Pearson Education Limited (Upper Saddle River, 2015) Language(eng) English ISBN9781292060613 SeriesUnknown Edition11th ed SubjectSMALL BUSINESS-UNITED STATES-MANAGEMENT; NoteAppendix: 845-873; AbstractPreface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Inde

Number of pages936 p. Dimension28 cm. Other descriptionill.