Essentials of entrepreneurship and small business management
Harlow
9781292094861
Not available
8th ed
Not available
Not available
720 p.
28 cm.
ill.
Section I: The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02898/16 | 658.022 Sca E | Library - 7th Floor | Available |
