Introduction to graphic design methodologies and processes: understanding theory and application
Not available
Hoboken, New Jersey
9780470504352
Not available
Not available
Not available
Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages
xix, 121 p.
24 cm.
ill.
ix Introduction
xiii Problem Seeking and Solving
1 Chapter 1 Looking Broadly
13 Chapter 2 Interpreting
27 Chapter 3 Targeting
45 Chapter 4 Creating
63 Chapter 5 Looking Closer
89 Timeline
93 Terms
99 Study Questions
103 Exercises
109 Endnotes
110 Bibliography
112 Index
116 Image Credits
119 Essay
xiii Problem Seeking and Solving
1 Chapter 1 Looking Broadly
13 Chapter 2 Interpreting
27 Chapter 3 Targeting
45 Chapter 4 Creating
63 Chapter 5 Looking Closer
89 Timeline
93 Terms
99 Study Questions
103 Exercises
109 Endnotes
110 Bibliography
112 Index
116 Image Credits
119 Essay
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00523/17 | 760 Bow I | Library - 7th Floor | Available |
