Media literacy: keys to interpreting media messages
Not available
Not available
9781440831157
Not available
4th ed.
Not available
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.
• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
• Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
• Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
• Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
• Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
x, 548 p.
23 cm.
ill.
Keys to Interpreting Media Messages --
Process --
Context --
Framework --
Production Values --
Media Formats --
Print Journalism --
Advertising --
American Political Communications --
Interactive Media --
Issues and Outcomes --
Issues in Mass Media Communication --
Outcomes.
Process --
Context --
Framework --
Production Values --
Media Formats --
Print Journalism --
Advertising --
American Political Communications --
Interactive Media --
Issues and Outcomes --
Issues in Mass Media Communication --
Outcomes.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00896/18 | 302.23 Med | Library - 7th Floor | Available |
