Pritchard, LisaUnknown
Bloomsbury Academic (Los Angeles, London, New Delhi, 2017) (eng) English9781472532930UnknownUnknownPHOTOGRAPHY-VOCATIONAL GUIDANCE; UnknownRunning a Successful Photography Business is the definitive business bible for every professional photographer - a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish., Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Physical dimension
190p.24 cmill.
Summary / review / table of contents
How's business? : a business health check --
The photographer's business plan --
Fine-tuning your brand --
Twenty ways to get noticed --
Pricing --
Pitching for a job and sealing the deal --
Please read the small print : business terms and photography contracts --
The perfect photoshoot : a step by step guide --
Photoshoot legal obligations and codes of practice --
Are you covered? : insurance --
Keeping clients --
Getting help --
Going forward.