Bruton, DeanRadford, Antony
Bloomsbury Publishing Plc (London, 2017) (eng) English9781474294065UnknownEnglish edition.INDUSTRIAL DESIGN--DATA PROCESSING; UnknownDigital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media.
Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation.
Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.
Physical dimension
1 online resource (xv, 173 p.)Unknownill.
Summary / review / table of contents
Front matter
1. Rules and digital design 1–21
2. Bending rules 22–39
3. Making digital artefacts 40–60
4. Developing digital creativity 61–76
5. Analysis: product design and art 77–94
6. Analysis: architecture, film and games 95–107
7. Serious play 108–122
8. Studio journals 123–147
9. Critical ideas 148–150
Back matter