Examining the role of well-being in the marketing discipline
Bingley, UK
9781789739459
Research in occupational stress and well being,
Not available
Includes index
Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.
1 online resource (xvii, 165 p.)
Not available
Not available
Prelims
Chapter 1: Selling to All Involved: A Contingent Model Linking Internal Selling Behavior to Salesperson Role Stress and Sales Performance
Chapter 2: Stress and Well-Being at the Consumer–Employee Interface
Chapter 3: Occupational Stress and Well-Being of Persuasion Agents
Chapter 4: Leading the Service-Profit Chain: How Leaders’ Behaviors Can Affect Customer Experience
Chapter 5: A Meta-Analysis on Positive Psychology Correlates of Sales Performance
Chapter 6: Customer Service Stress: A Meta-Analysis of Customer Mistreatment
Chapter 7: Stress Tolerance Considerations for Sales Personnel
Index
Chapter 1: Selling to All Involved: A Contingent Model Linking Internal Selling Behavior to Salesperson Role Stress and Sales Performance
Chapter 2: Stress and Well-Being at the Consumer–Employee Interface
Chapter 3: Occupational Stress and Well-Being of Persuasion Agents
Chapter 4: Leading the Service-Profit Chain: How Leaders’ Behaviors Can Affect Customer Experience
Chapter 5: A Meta-Analysis on Positive Psychology Correlates of Sales Performance
Chapter 6: Customer Service Stress: A Meta-Analysis of Customer Mistreatment
Chapter 7: Stress Tolerance Considerations for Sales Personnel
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00310/20 | 158.7 Exa | Online | Available |
