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Contemporary issues in behavioral finance

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Unknown Grima, Simon Emerald Group Publishing Limited (Bingley, UK, 2019) (eng) English 9781787698819 Contemporary studies in economic and financial analysis Unknown MARKETING-PSYCHOLOGICAL ASPECTS; Includes index; Emerald Business Management and Economics Ebooks 2019; This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018. The chapters included tackle a range of issues, including risk and control in consumer behavior; augmented reality applications in brand trust; foreign exchange rates; and brand reputation influence, among many more. Covering concepts such as retirement planning, the stock market, and herd behavior, Contemporary Issues in Behavioral Finance is a fundamental text for any researcher or student of behavioral finance, with a cast of expert contributors and editors.

Physical dimension
1 online resource (xxii, 291 p.) Unknown Unknown

Summary / review / table of contents

Prelims
Chapter 1 Risk and Control in Consumer Behavior: A Discussion
Chapter 2 Using Artificial Intelligence Techniques for Economic Time Series Prediction
Chapter 3 Volatility Spillovers between BIST100 Index and S&P500 Index
Chapter 4 Brand Reputation and Its Influence on Consumers’ Behavior
Chapter 5 An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers
Chapter 6 Women’s Cooperatives as a Tool of Employment Policy in Turkey
Chapter 7 The Impact of Financial Literacy on Cognitive Biases of Individual Investors
Chapter 8 Retirement Planning: A Literature Review
Chapter 9 A Comparative Survey Over Time between Cash and Cashless Payments in Poland
Chapter 10 Marketing Communications and Experiential Marketing in the Context of Augmented Reality
Chapter 11 Exports, Imports, and the Exchange Rate: A Causality Analysis for Turkey (2004–2017)
Chapter 12 Herd Behavior in the Borsa Istanbul
Chapter 13 Factors Affecting Internet Banking Preferences and Their Relation to Demographic Characteristics
Chapter 14 Who Wants to be a Millionaire? A Behavioral Economy Analysis
Chapter 15 Herd Behavior and Its Effects on the Purchasing Behavior of Investors
Chapter 16 Retirement Planning by Maltese Nationals: A Study of Influential Factors
Chapter 17 How Does Governance Help World Stock Market Development?
Index


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Access no. Call number Location Status
00331/20 330.019 Con Online Available