Gehrels, SjoerdUnknown
Emerald Group Publishing Limited (Bingley, UK, 2019) (eng) English9781789730692UnknownUnknownTOURISM-PERSONNEL MANAGEMENT; Emerald Business Management and Economics Ebooks 2019; Includes bibliographical references and index; This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Physical dimension
online resource (xv, 196 p.)UnknownUnknown
Summary / review / table of contents
Prelims
Chapter 1 Introducing Employer Branding: Potential for the Hospitality and Tourism Industry
Chapter 2 Employer Branding – A Historical Perspective
Chapter 3 Sustainability and Employer Branding
Chapter 4 Hospitableness in Human Resources Management
Chapter 5 Pelican Hotels & Resorts’ Considerations for the Future
Chapter 6 Employees as the Brand: Internal Marketing at the Sanctuary Hotel
Chapter 7 Culture Influencing Employer Branding
Chapter 8 Developing Employer Branding in Pegasus Hotel
Chapter 9 Great Place to Work®
Chapter 10 Human Capital a Reality Check
Chapter 11 SMEs and Finding Well-educated Candidates
Chapter 12 Employer Branding Through Social Media and Websites
References
Index