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Driving tourism through creative destinations and activities

Kiralova, Alzbeta Unknown IGI Global (Hershey, PA, 2017) (eng) English 9781522520160 Unknown Unknown TOURISM--MARKETING; Unknown Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.
Physical dimension
xx, 375 p. 29 cm. ill.
Summary / review / table of contents

Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin --
Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata --
An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita --
Creativity as a tool of tourism development / Alzbeta Kiráľová --
Marketing communication of SMEs acting in creative tourism / Petra Koudelková --
Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský --
Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández --
Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager --
Social media and creativity: how to engage users and tourists / Antonín Pavlícek --
Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz --
Enhancing coopetition among small tourism destinations by creativity / Francesco Redi --
Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík --
Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij --
Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska.

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