Author Ambrose, Gavin Additional authorHarris, Paul Publisher AVA Publishing SA (Lausanne, 2018) Language(eng) English ISBN9781350096417 SeriesBasics design Edition1st ed. SubjectCOLOR IN DESIGN; NoteUnknown AbstractBasics Design 05: Colour is a guide to the use of colour in graphic design.



Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.



Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Number of pages1 online resource (184 p.) DimensionUnknown Other descriptionill.