Leonard, NeilAmbrose, Gavin
AVA Publishing SA (Lausanne, 2018) (eng) English9781350088689Basics graphic design1st ed.GRAPHIC ARTS; UnknownSuccessful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Physical dimension
1 online resource (200 p.)Unknownill.
Summary / review / table of contents
Front matter
1. Basic principles 8–41
2. Creative thinking 42–77
3. Audience and context 78–105
4. Practical idea generation 106–135
5. Developing and informing ideas 136–155
6. Application 156–185
Back matter