Brand-driven innovation: strategies for development and design
Not available
Lausanne
9781350096509
Required reading range
1st ed.
Not available
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
1 online resource (208 p.)
Not available
ill.
Not available
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00099/21 | 658.827 Abb B | Online | Available |
