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The Fashion image: planning and producing fashion photographs and films

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Werner, Thomas Unknown Bloomsbury Visual Arts (New York, 2018) (eng) English 9781474240864 Unknown 1st ed. FASHION PHOTOGRAPHY; Unknown Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is ‘how to’ at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.

Physical dimension
1 online resource (253 p.) Unknown ill.

Summary / review / table of contents

Front matter
1. The Image 6–27
2. Fashion Concepts 28–59
3. The Team 60–95
4. The Client’s Team 96–107
5. The Fashion Industry 108–127
6. Developing a Shoot Concept 128–161
7. Shoot Production 162–195
8. Creative 196–223
9. The Function of a Fashion Image in a Global Context 224–245
Back matter


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Access no. Call number Location Status
00171/21 778.9974692 Wer F Online Available