Visual merchandising for fashion
London
9781350071629
Basics fashion management
second edition
Not available
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
1 online resource (232 pages)
Not available
illustrations
Front matter
1. The Customer Experience vi–23
2. Visual Merchandising Design Basics 24–47
3. Space Planning Principles 48–81
4. Presenting Merchandise 82–127
5. Research and Design 128–169
6. The Future of Visual Merchandising 170–205
Back matter
1. The Customer Experience vi–23
2. Visual Merchandising Design Basics 24–47
3. Space Planning Principles 48–81
4. Presenting Merchandise 82–127
5. Research and Design 128–169
6. The Future of Visual Merchandising 170–205
Back matter
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00218/21 | 746.920688 Bai V | Online | Available |
