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The global private health & fitness business: a marketing perspective

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Unknown García-Fernández, Jerónimo Emerald Group Publishing Limited (Bingley, U.K, 2021) (eng) English 9781800438521 Unknown Unknown SPORTS--MARKETING; Unknown For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model. The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services. This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.
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1 online resource (216 p.) Unknown Unknown
Summary / review / table of contents

Chapter 1. Introduction / Jerónimo García-Fernández and Pablo Gálvez-Ruiz Part I. The Europe Industry --
Chapter 2. The Fitness Industry in The United Kingdom / Ray Algar --
Chapter 3. The Spanish Fitness Industry / Manel Valcarce Torrente, Jerónimo García-Fernández and Pablo Gálvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members#180 / Loyalty / Vera Pedragosa --
Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives / Efi Tsitskari, George Tzetzis and Alexios Batrakoulis --
Chapter 6. Business Models of Lithuanian Fitness Centers / Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas --
Chapter 7. The Fitness Industry in Turkey / Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz --
Chapter 8. The Fitness Industry in Italy / Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North --
South America industry --
Chapter 9. The Fitness Industry in The USA / Devin Anderson, Andrew Kim and James Zhang --
Chapter 10. The Mexico Fitness Industry / Isela Guadalupe Ramos Carranza, Javier Almazán Del Pozo and Rosa Elena Medina Rodríguez Chapter 11. The Fitness Industry in Chile / Daniel Duclos-Bastías and Frano Giakoni --
Chapter 12. Fitness in Brazil: a Diversified Market / Flávia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia --
Pacific industry --
Chapter 13. The Fitness Industry in India: An Overview and Prospects / Linsy Mathew, Rajasekharan Pillai K and Simon George --
Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning / Duncan Murray and Karen Williams --
Chapter 15. Health amp / Fitness Club Business in Japan / Yasuhiro Watanabe and Toshie Takahashi --
Chapter 16. Sports Fitness Industry in China / Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry --
Chapter 17. The Fitness Industry in Morocco / Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabia's Fitness Center Industry: Getting in Shape / Nawaf Almohaimeed and Marta Pérez Villalba --
Chapter 19. The Fitness Industry in Egypt / Khaled Ebada and Hamdy Mansour --
Chapter 20. The Fitness Industry in Kenya / Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. Sport Fitness Industry in Iran / Sardar Mohammadi and Mohamad Kazem Azami.

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