Author Angler, Martin W. Additional authorUnknown Publisher Springer Fachmedien Wiesbaden (Wiesbaden, 2021) Language(eng) English ISBN9783658338572 SeriesEssentials Edition1st ed. SubjectSCIENCE NEWS; NoteUnknown AbstractScience needs to tell good stories to combat fake news and to communicate complex issues. To do this, there are proven techniques, structures, recurring patterns, and elements that no good story should be without. This essential shows why we are wired to respond to stories, how they affect our brains, and what techniques we can use to convey them to every kind of audience, from funders to toddlers.

Number of pages1 online resource (xi, 44 p.) DimensionUnknown Other descriptionill.