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An advertiser's guide to better radio advertising: tune in to the power of the brand conversation medium

Ingram, Andrew Barber, Mark John Wiley & Sons Ltd (Chichester, West Sussex, 2005) (eng) English 0470012927 Unknown Unknown RADIO ADVERTISING; Appendix: p. 189-203; Unknown
Physical dimension
xvi, 216 p. 24 p. ill.
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00937/05 659.142 Ing A Library - 7th Floor Available