Author Ferraro, Gary P. Additional authorUnknown Publisher Pearson Education (Upper Saddle River, N.J., 2002) Language(eng) English ISBN0130903272 SeriesUnknown Edition4th ed. SubjectTECHNICAL ASSISTANCE-ANTHROPOLOGICAL ASPECTS; NoteUnknown AbstractPreparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future

Number of pagesx, 214 p. Dimension23 cm. Other descriptionill.